Last month I looked at whether content aggregation tools can replace ‘human’ content curation, and since then I have been trying out a nifty little curation tool called Scoop.it, which has a number of features that will support your content curation efforts and enhance your ability to provide quality content to your followers.
Within the tool you define your own topic or area, and then curate content around it, which enhances your position as a point of authority on the subject matter and adds depth to positioning you are doing elsewhere with individual updates and your own created content.
Scoop.it offers a more permanent way of sharing content with your followers, in that it allows you to present your chosen content in a visually-appealing, prioritised way; it is a more co-ordinated way of doing this than the immediate scatter-gun approach of Twitter, and yet avoids the depressingly common lowest common denominator of Paper.li.
With a straightforward sign-up process, the site allows a wide choice of sources for curation which, if you invest time in adjusting and managing, will allow a very refined selection of content that you can share, allowing you to target a specific audience with relevant content tailored to their needs. You can add further value by adding your own commentary to each link, again reinforcing your expert position.The real gem of Scoop.it is the bookmarklet which you can add to your browser and which allows you not only to set up a story on your Scoop.it topic, but also allows you to share with your other social networks – and rather than sending the same message to each, you can add different commentary to each share as you add it.
The basic Scoop.it tool is free to use, and there are upgrades to paid-for services that allow much more advanced use in terms of number of channels and customisation.
For maximum presentation with minimum input, Scoop.it offers a great way of sharing prioritised content with your followers in a way that they will understand and enjoy. If you would like to check it out, have a look at my topic of weekly digital news for UK businesses I would love to know what you think of this, and feel free to share your own Scoop.it topics in the comments below.