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In 2013, 92% of B2B marketers stated they had an ongoing initiative for content marketing (Content Marketing Institute Survey). Looking forward to 2014, content marketing will be on everyone’s agenda – is it firmly on yours?
Brand awareness continues to be a top goal for B2B content marketing, but it is possible to support more business goals, such as lead generation or increased customer loyalty with a properly planned and targeted content marketing strategy with crisp execution.
With a clearly articulated content marketing plan, providing valuable content to current and potential customers will help you to build trust, enhance audience awareness and increase positive sentiment about your company, product or service.
In order to succeed with content marketing, you need to keep quality to the fore in what is a saturated market; everyone is looking for a piece of the content marketing action – and knowing how to get your voice heard in a noisy landscape is critical for success.
In a time when it is said that 70% of the B2B purchasing decision is made before contact with the company is established, having an authoritative branded voice in the marketplace can make the difference to making a sale.
Ask some content marketing questionsDo you have the editorial expertise in-house to define and deliver against a coherent content marketing plan?
Do you have the capacity to create meaningful content in a planned, streamlined and timely fashion?
Are your current content marketing efforts giving you the results you need?
If you aren’t confident about your answers to any of these questions, I am in a strong position to help drive your content marketing activities through to a successful 2014.
Get some content marketing answersWith many years strategic and editorial experience in online content planning, creation and delivery, we can help you to define and deliver the following:
- Definition of the business challenges you are looking to solve
- Understanding of the current marketplace and opportunities, strategy and best practice
- Assessment of current performance against competitors – a bespoke content marketing audit
- Creation of strategy and plan to drive success in support of your business goals
- Creation and distribution of content to support your plans
- Systems and processes to simplify your efforts and maximise your time
- Measurements of success and progress
Get your 30 minute telephone consultation free of charge
If you would like to make your content marketing manageable, scalable and productive in 2014, delivering more relevant content targeted to your audience and with more evidence of return, then please contact me for more information and a free initial 30 minute telephone consultation to establish how we can work effectively together.